Tagged: marketing

June 17, 2023 @ 9:44 am By JD Alois  |  

As part of the new European Crowdfunding Service Provider Regulation (ECSPR), which legalizes pan-EU securities crowdfunding, platforms must be approved by the relevant authority in a member state. France, the second largest economy in the EU, has incorporated rules for the approval process and today… Read More

June 8, 2023 @ 11:46 am By JD Alois  |  

As was previously covered, the UK Financial Conduct Authority (FCA) has proposed new marketing rules for crypto offerings. The rules aim to largely align with current financial product requirements while also incorporating a “cooling off period.” In brief, digital asset investors must acknowledge they can… Read More

October 3, 2022 @ 10:06 pm By Omar Faridi  |  

PwC Hong Kong announces the signing of a collaboration agreement with TerraZero Technologies, Inc. With offices in Vancouver and Los Angeles, TerraZero brings together specialists and entrepreneurs “from blockchain, web3, design, programming, entertainment, marketing and finance backgrounds.” PwC and TerraZero are “devising a go-to-market strategy… Read More

August 3, 2022 @ 9:44 am By JD Alois  |  

The UK Financial Conduct Authority (FCA) has issued stronger rules in regards to promoting what is deemed to be high risk investments. As anticipated, the FCA expects firms to use “clearer” and “more prominent risk warnings.” The tactic of offering a refer a friend bonus… Read More

September 22, 2021 @ 3:12 pm By Omar Faridi  |  

Plannuh, a software-as-a-service or SaaS firm automating core marketing leadership processes such as planning, financial management, and optimization of business outcomes, reveals that it has finalized a $4.1 million equity round that was led by Ripple Ventures. Existing investors Glasswing Ventures, an early-stage VC firm… Read More

May 27, 2021 @ 10:42 pm By Samantha Hurst  |  

  Financial management platform for businesses Brex recently announced it is launching an integrated marketing campaign to reach businesses across the country. The campaign will feature local businesses via digital, video, social, and out-of-home (OOH) placements in Houston, DC, and Miami. According to Brex, the “All-in-One”… Read More

April 11, 2021 @ 10:11 pm By Samantha Hurst  |  

    Swipii, a Scotland-based marketing tool for local businesses, has successfully secured more than £800,000 through its equity crowdfunding campaign on Seedrs. The funding round, which originally sought to raise £750,000, has attracted over 400 Crowdcube investors so far. A total of £708,232 of the funds on the… Read More

March 25, 2021 @ 10:02 pm By Samantha Hurst  |  

  Swipii, a Scotland-based marketing tool for local businesses, has successfully surpassed its initial £750,000 funding target through its equity crowdfunding campaign on Crowdcube. Founded in 2014, Swipii states it brings shippers the “simplest way” to save money when they shop locally while providing retailers with an automated… Read More

January 20, 2020 @ 10:32 pm By Omar Faridi  |  

NYMBUS recently revealed that PeoplesBank has chosen NYMBUS SmartMarketing and SmartOnboarding to unify important parts of the Massachusetts-headquartered institution’s onboarding, marketing, and customer-relationship management (CRM). NYMBUS’ SmartMarketing and SmartOnboarding will help with lead generation, personalized mobile-based and digital campaigns, onboarding new staff members, managing data-driven,… Read More

January 7, 2019 @ 12:36 pm By Samantha Hurst  |  

Mastercard announced on Monday it is dropping its name from its iconic brand mark in select contexts. The financial giant reported that the interlocking red and yellow circles, which is referred to as the Mastercard Symbol, will now stand on its own across cards using the… Read More

November 14, 2018 @ 10:00 pm By Samuel Guzik  |  

SEC Regulation A (commonly referred to as Regulation A+) was implemented by the SEC in 2015 pursuant to major Congressional legislation, the Jumpstart Our Business Startups Act of 2012 (the JOBS Act). It allows companies to raise up to $50 million in a 12 month… Read More

November 11, 2018 @ 5:21 pm By Melanie Mohr  |  

Gen Z: You know, the generation that dumped Facebook for Instagram, and prefers YouTube videos to cable TV. Gen-Zers were born after 1995 and are expected to represent 40% of consumers by 2020. The ‘post-millennials’ generation is growing older and marketing experts are creating new… Read More

August 17, 2018 @ 11:23 am By JD Alois  |  

Rewards based marketing firm Funded.Today has been recognized by Inc. 5000 as one of its top growth firms. In fact, the Utah based company is listed at #27 overall within the entire list as the company delivered a three year growth rate of 8,798%. According… Read More

July 18, 2018 @ 11:54 am By Samantha Hurst  |  

Yoyo, a mobile payment and marketing platform, announced on Wednesday it has surpassed one million users and claims to be one of the fastest growing fintech startups in Europe. Founded in 2013, Yoyo describes itself as the fastest growing mobile wallet in Europe. For shoppers, it is an… Read More

June 6, 2018 @ 1:19 pm By Samantha Hurst  |  

Pointvoucher, a mobile gaming plug and play market platform, has successfully secured its initial £500,000 funding target on Seedrs thanks to more than 100 investors. As previously reported, Pointvoucher was founded in 2015 and reportedly facilitates the connection between consumers and brands by giving them a reason… Read More

May 27, 2018 @ 3:20 pm By Samantha Hurst  |  

Pointvoucher, a mobile gaming plug and play market platform, recently launched an equity crowdfunding campaign on Seedrs, seeking £500,000 in funding. Founded in 2015, Pointvoucher reported facilitates the connection between consumers and brands by giving them a reason to engage in a “fun, playful, and rewarding” way…. Read More

January 4, 2018 @ 2:00 pm By Samantha Hurst  |  

Prosper Marketplace, a leading peer-to-peer lending platform connecting borrowers and investors, announced on Wednesday it has appointed Justine Metz as Executive Vice President of Marketing. According to the online lender, Metz has over 25 years of marketing experience and joins Prosper from SRS Acquiom, a… Read More

December 28, 2017 @ 12:00 pm By JD Alois  |  

Darren Marble is CEO and founder of CrowdfundX – a firm that provides a modern spin on financial marketing for the new world of Fintech and online capital formation. Early on, Marble recognized the potential of Reg A+ crowdfunding in the US, as created by Title… Read More

August 8, 2017 @ 4:36 pm By Samantha Hurst  |  

Arbit, a marketing, photo, and video mobile app, is now seeking expansion funds through Indiegogo and MicoVentures’ equity crowdfunding platform. Arbit describes itself as an app that combines social engagement with “powerful” analytics layer. It gives athletes, celebrities, and brands answers to any questions they may… Read More

June 5, 2017 @ 9:25 am By Joshua G. Hamilton, James H. Moon & Bret M. Geckeler  |  

Crowdfunding regulations were enacted with the goal of providing small businesses access to capital without imposing arduous registration and disclosure burdens.[i]  In that regard, the regulations have shown significant promise. Commentators have rightfully highlighted the substantial benefits to both issuers and investors based on their… Read More