Just a little over five years after securing a £25 million investment from a London-based hedge fund and consortium of angel investors, hybrid/online estate agent easyProperty has launched an equity crowdfunding campaign on Seedrs.
Launched in 2013, easyProperty describes itself as a hybrid/online east agent that provides a “tech and touch” approach to buying, letting, selling, or renting.
“Our model licences entrepreneurs with or without estate agency experience to set up their own businesses under our umbrella brand in exclusive post code areas around the UK. We provide full training and ongoing support and access to the property portals such as Rightmove & Zoopla, a dedicated website, a consumer dashboard, a CRM system that enables prospecting and nurturing of prospective sellers and landlords, social media pages and access to mortgage lenders and conveyancing firms.”
easyProperty also previously raised £1,358,680 through its Crowdcube campaign in 2014. The company explained that it has a 50 year exclusive worldwide license to use its brand, which forms part of the easy family of brands owned by easyGroup.
Funds from the Seedrs campaign will be used to continue the growth and development of the easyProperty platform. The funding round will close on at the beginning of March.
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