Indicative of the dramatic shift occurring in finance today, LendInvest has announced the appointment of a former Microsoft executive to join the fast growing peer to peer lending platform.
Bart Boezeman will be LendInvest’s new Chief Marketing Officer. Previously Boezeman was Director of Global Brand and Marketing Strategy for the well known tech giant. Boezeman will bring several decades of diverse experience to the P2P lender including stints at ING, Nokia, Heineken and most recently Microsoft.
Christian Faes, CEO and co-founder of LendInvest was quoted on the new hire;
“We are delighted to welcome Bart to the LendInvest team. He brings with him a wealth of expertise that, matched with his ideas and drive, will contribute to LendInvest’s brand development. Bart’s interest in the alternative finance sector and passion for LendInvest’s core value proposition will help drive our marketing strategy going forward.”
“It is very important that we are able to take the LendInvest brand to the next level with this appointment, which is why we spent such a long time recruiting for the role. Not only were we pleased with the volume of interest we received, we were absolutely overwhelmed with the calibre of candidates that applied,” said Faes.
LendInvest has claimed the title as the works largest peer to peer marketplace for real estate. The company targets short to medium term loans in the UK.
“This is a delicious opportunity and I am really excited to be joining the team at LendInvest. They are a company that is clearly set on doing things in a very different way. The mortgage industry is one that is ready for something new, and the LendInvest vision is an extremely exciting one,” stated Boezeman.