Consumers Are Reportedly Willing to Pay 9.7% Sustainability Premium Despite Cost-of-Living and Inflationary Concerns

Consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even as cost-of-living and inflationary concerns weigh, according to PwC’s 2024 Voice of the Consumer Survey, released recently. The survey, which collected “the perspectives of more than 20,000 consumers… Read More
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