Betterfly Acquires Minu, Becoming Latin America’s Largest Employee Health and Benefits Platform
In one of the largest startup-to-startup acquisitions in the region’s history, Betterfly and Minu unite to serve more than 4,000 companies and over one million employees across Latin America, just as Betterfly launches in the United States.
Miami, USA — June 2026. Betterfly, the most valuable insurtech and healthtech in Latin America and the region’s first social unicorn, todayannounced its acquisition of Minu, Mexico’s foremost employee compensation and benefits startup.
In one of the largest startup-to-startup acquisitions in Latin American history, the combined company will serve more than one million employees across 4,000+ companies in Mexico, Chile, Spain, and the United States, a footprint no other employee benefits platform in the region can match.
Beyond its size, the deal marks a milestone for Latin America’s innovation ecosystem: a company born in the region that not only raises global capital, but deploys it to consolidate its industry and project itself onto the world stage. It is the kind of move long associated exclusively with Silicon Valley — and that today originates from Latin America.
“This acquisition marks a turning point — not only for Betterfly, but for what it means to build impactful technology from Latin America for the world,” said Eduardo della Maggiora, founder and CEO of Betterfly. “We are proving that companies capable of leading, consolidating, and competing on a global scale can be built from this region.”
Together, Betterfly and Minu represent a new era for employee benefits in Latin America. Both companies were built by Endeavor entrepreneurs whose shared conviction — that technology can fundamentally change how workers access health, financial, and wellbeing benefits — drove the combination.
Where Betterfly reimagined insurance as something proactive — a platform that pairs real coverage with rewards for healthy habits and preventive care — Minu built Mexico’s most-used compensation and flexible benefits experience, with a product known for its exceptional utilization rates. Together, they form the most complete employee benefits stack in Latin America: protection, prevention, financial wellbeing, and engagement, all in one place. It is precisely this regional depth that now powers Betterfly’s entry into the United States.
“Betterfly and Minu are two platforms built to solve the same problem from different angles — one through health and insurance, the other through compensation and financial wellbeing,” said della Maggiora. “Together, we cover the full picture of what an employee actually needs. With this foundation, we are positioned to set a new standard for employee benefits across the region — and to pave our entry into the United States.”
“When we founded Minu, we became obsessed with a deeply human problem: the lack of financial wellbeing for millions of workers,” said Nima Pourshasb, co-founder and CEO of Minu. “Joining Betterfly lets us take that mission much further — and now, to reach millions of people in the largest market in the world. It is exactly the kind of ambition that drove us from day one.”
Minu will continue to operate under the Minu by Betterfly brand, preserving the product experience and brand equity that made it Mexico’s most trusted benefits platform. The integration will be phased, with both platforms moving toward a unified experience over time — consistent with Betterfly’s approach to previous acquisitions in the region.
Powering a differentiated entry into the United States
The acquisition comes as Betterfly accelerates its expansion into the United States — the world’s largest health and insurance benefits market, at nearly $5 trillion annually — where it has launched in Florida with a voluntary benefits and preventive health product that brings two core employee benefits together in one connected experience that rewards employees for their healthy habits. The offering combines precision lab panels, biological-age diagnostics, a personal AI health agent, and dynamic coverage that grows as employees engage with their health, alongside a voluntary health, longevity, and insurance marketplace spanning metabolic and longevity programs, advanced diagnostics, group and supplemental life, critical illness, cancer coverage, and more.”
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Combined Platform at a Glance
- More than one million employees served
- 4,000+ corporate clients
- Present in Mexico, Chile, Spain, and the United States
- Products spanning life insurance, voluntary health, longevity and insurance benefits, flexible benefits, financial wellbeing, and AI-powered wellness
- Five Endeavor entrepreneurs across both founding teams
- One of the largest startup-to-startup acquisitions in Latin American history
About Betterfly
Betterfly is a health and insurance benefits platform operating across Mexico, Chile, Spain, and the United States. It combines life and supplemental health insurance with preventive health. The offering combines precision lab panels, biological-age diagnostics, a personal AI health agent, and dynamic coverage that grows as employees engage with their health, alongside a voluntary health, longevity, and insurance marketplace spanning metabolic and longevity programs, advanced diagnostics, group and supplemental life, critical illness, cancer coverage, and more. The most valuable insurtech and healthtech in Latin America and the region’s first social unicorn, Betterfly was founded in 2019, has raised more than $200 million, and is backed by investors including , QED Investors, Glade Brook Capital, Endeavor Catalyst, DST Global Partners, SoftBank, Mundi Ventures, Greycroft, Lightrock, and more. Learn more at betterfly.com.
About Minu
Minu is Mexico’s leading employee compensation and benefits platform, on a mission to improve the financial, physical, and mental health of workers through high-utilization benefits. Minu pioneered Earned Wage Access in Mexico and has since expanded into insurance, savings, exclusive discounts, and flexible vouchers, serving more than 3,000 companies. Founded in 2019, Minu has raised more than $50 million and is backed by investors including Next Billion Capital Partners, Flourish Ventures, QED Investors, Endeavor Catalyst, FinTech Collective, and more. Learn more at minu.mx.
Press Contact
Lucia Varela