Nu Colombia, part of Nubank (NYSE: NU), presents “Cajitas para mi gente” an initiative aimed at empowering Colombians to turn dreams into savings goals and achieve their financial objectives.
New Nu customers will get a boost that “allows them to open a Money Box (Cajita) with a balance of $10,000 Colombian pesos in their account.”
In total, the company will distribute “up to 21 billion pesos to Colombians in different phases of this initiative.”
Cuenta Nu and its Money Boxes entered the market “approximately a year ago to transform the way Colombians manage their finances, save, and conduct transactions.”
Recent figures highlight a “30% growth in deposits in the last quarter in Cuenta Nu, reaching $1.8 billion dollars and a presence in 100% of the country’s departments.”
Marcela Torres, General Manager of Nu Colombia said:
“Last year, our customers received over 376 billion pesos in returns. This year, with an investment of up to 21 billion pesos, we are inviting more Colombians to set clear goals and realize them by using our Money Boxes.”
As explained in the update from Nubank, “Cajitas para mi gente” is not only an invitation to save but also to “create a healthy financial habit.”
Internal data from Nu reveals “that the most common goals among consumers include travel, housing, vehicles, education, and emergency funds.”
This reflects the shared aspirations of Colombians “that the initiative aims to support and enhance.”
Jorge Barón, one of the most emblematic figures in Colombia, is the face of this campaign and “has joined Nu to learn about Colombians’ dreams and give them that first boost to achieve their goals.”
With a 56-year career, Jorge has promoted the “artistic paths of numerous talents, earning affection in every corner of Colombia.”
Now, he will bring his energy to homes to give them the “little kick of good luck” and start saving.
In a separate update, it was noted that Nu Mexico and OXXO announce the launch of cash deposits at OXXO locations nationwide.
The milestone expands the collaboration “between the companies announced earlier this year.”
This feature will allow over 11 million Nu customers “to securely and conveniently deposit funds through OXXO’s network of more than 23,000 OXXO stores using a deposit code, simplifying access to digital finances for a significant part of the Mexican population for whom cash remains relevant.”
The service is built on Arcus by Mastercard infrastructure, “facilitating interoperability between digital platforms and physical service points, reducing access gaps, especially in regions with limited traditional banking infrastructure.”
Through a correspondent network, customers can “access products and services aligning with their daily habits and needs.”
Iván Canales, General Manager of Nu Mexico said:
“This new milestone significantly enhances financial accessibility by leveraging OXXO’s extensive network. This collaboration allows us to provide customers with more convenient and secure financial management options, underscoring the importance of integrating digital solutions with physical touchpoints to bridge the financial inclusion gap in Mexico.”
Eduardo Velasco Garza, Director of OXXO Services said:
“We are proud to collaborate with Nu, integrating it into our correspondent network to facilitate financial transactions and support financial inclusion. This effort reflects our commitment to offer a solid value proposition for the daily lives of the communities where we operate.”
Through this partnership, OXXO and Nu reinforce their shared commitment to “bringing financial services closer to more people, combining technology and physical presence to generate practical and accessible solutions across Mexico.”