Consumer Fintech Chime has recently announced two transformative updates aimed at enhancing user experience and expanding its reach.
On March 31, 2025, Chime introduced Chime+, a premium membership tier with various new features in a redesigned app, alongside the launch of Chime Workplace, a financial wellness suite under its Chime Enterprise division.
These developments underscore Chime’s mission to empower financial progress for individuals and businesses.
Chime’s consumer arm unveiled Chime+, a free premium membership tier designed to enrich its mobile banking experience, exclusively for members with qualifying direct deposits.
Announced on March 31, 2025, this upgrade builds on Chime’s commitment to affordable, user-friendly financial tools.
The Chime+ package retains features like MyPay, which provides early access to pay between periods, and SpotMe, offering fee-free overdraft coverage up to $200 for eligible users.
New perks include a 3.75% APY on savings accounts, cashback offers from retailers via Chime Deals, and improved customer support with expedited response times.
The redesigned Chime app complements these benefits with a streamlined interface, placing key features like balances and transaction alerts front and center.
Additional enhancements include personalized FICO score tracking with credit-building tips, customizable savings goals for milestones like vacations or emergencies, and a robust security hub with passkeys and multi-factor authentication.
Chief Product Officer Madhu Muthukumar said:
“When Americans seek better banking alternatives, they turn to Chime. We’re focused on products that help people get ahead, not weigh them down with fees.”
Member Torry Barton from Kingston, NY, echoed this sentiment, noting the breadth of Chime+ benefits, making it a viable option for everyday financial management.
Simultaneously, Chime Enterprise launched Chime Workplace, a financial wellness suite aimed at employers and their workforces, also announced on March 31, 2025.
This initiative, following Chime’s 2024 acquisition of Salt Labs, targets the workplace as a hub for financial well-being—a priority for two-thirds of workers, according to Chime’s research.
Available at no cost to employers and employees, Chime Workplace integrates tools like early wage access, high-yield savings, and credit-building resources into a single platform, alongside aggregated insights into workforce financial health, such as savings growth and credit improvement.
A key feature is the optional premium rewards program, inspired by airline loyalty models, where employees earn “salt” points per hour worked, redeemable for financial products or perks like gift cards.
Jason Lee, Chief of Chime Enterprise said:
“Employers want impactful solutions, not fragmented tools. Chime Workplace delivers one trusted app that meets employees where they are.”
Early adopters, including companies in retail and healthcare, report higher engagement and retention, with 97% of Chime members noting financial progress from using its tools.
This suite positions Chime as a partner for employers seeking to boost employee satisfaction without added administrative burden.
Chime’s dual launches of Chime+ and Chime Workplace reflect a blend of consumer-focused innovation and enterprise-level impact.
Chime is focused on enhancing its app with premium features and extending financial wellness to workplaces.
Chime appears to be focused on addressing diverse needs—whether it’s helping individuals save more or enabling employers to support their teams.