Upvest is working with Revolut so that the digital banking platform can expand its wealth and trading product offering by introducing ETFs and fractional European stocks for the first time.
In the 6 months since integrating Upvest’s Investment API, Revolut has launched investment products with “efficiency.”
This collaboration enabled Revolut to accelerate market entry and offer investment options for end users. Revolut, one of the global fintechs, is on a mission to “simplify all things money”.
What might sound like a “bold” statement to some has in fact become the reality for “over 45m retail customers” all around the world. Revolut helps both individuals and businesses in 38 countries to “spend, send, and save smarter.”
With a commitment to providing financial solutions, Revolut aimed to expand its wealth and trading offering further.
As with everything Revolut does, speed and quality “go hand in hand.”
This is embedded in Revolut’s culture to “relentlessly push to become number one in the world.” Their investment offering reflects this goal for “modern, easy, and affordable” access to capital markets.
Revolut is committed to “lowering barriers” or obstacles to entry for all – their commission-free trading, fractional offering, and “easy-to-use” investment product are only the initial steps.
By enabling individuals to build their wealth over a longer timeframe, Revolut has explained that it increases its customer base and strengthens its loyalty.
The key challenge for global Fintech Revolut was to find a “reliable” as well as “scalable” investment infrastructure partner that could support their ongoing business growth plans.
Enter Upvest, the partner selected by the financial super app to address their investment infrastructure requirements.
To meet customers’ needs in providing the “best” product offering, specifically the ability to “diversify” their investment portfolios to include European ETFs and Stocks, they found Upvest to be the ideal partner to achieve this.
Upvest’s tech, infrastructure, and product offering made this a “successful” partnership.
Leveraging Upvest’s compliant Investment API, Revolut was able to introduce ETFs and fractional European stock trading with speed and efficiency.
Upvest’s infrastructure solution enabled Revolut to provide end users with access to assets in “high demand that were previously unavailable.”
Revolut operates in Upvest’s Bring-Your-Own-Licence Omnibus setup.
The setup allows them to make use of their own investment firm licences while taking advantage of Upvest’s “brokerage, settlement, and custody functionality.”
With Upvest’s solution, Revolut can standardize their overall operations and accelerate “go-live” in various new markets.
This reduced complexity and control over being the single user-facing entity gave Revolut the “right combination” of enablement and flexibility.
The partnership between Revolut and Upvest facilitated a “collaborative implementation process.”
By harnessing Upvest’s expertise and support, Revolut added European listed stocks and ETFs to their trading platform across the EEA region, just 6 months after teaming up with Upvest.
The collaboration between Revolut and Upvest empowers millions of investors, contributing to Revolut’s success as “one of the fastest-growing banks” in Europe.
By launching fractional European stock trading, Revolut supports a wide range of end users who may have been “excluded from traditional investment opportunities.”
From LVMH and L’oreal to SAP and Accenture, Revolut’s end users can now trade all of these stocks and many more, “needing only 1 Euro to start.”
Revolut unlocked a range of investment opportunities with Upvest’s asset universe by adding ETFs for the “first time.”
Broadening their financial and investment product offering allowed them to capture untapped market potential which is “set to 3x to over EUR 650 billion by 2028” in Continental Europe alone.
Revolut claims that it pushes the boundaries of what’s possible and launch feature after feature.
In February 2024, less than a year after offering access to ETFs, Revolut took automated investing “a step further” by introducing a Robo-Advisor.
Enabled by Upvest’s Investment API, Revolut’s Robo-Advisor tailors investing to the individual’s “needs based on their personal circumstances.”
Whether it’s based on “risk tolerance” or specific financial goals, this product makes investing accessible, equipping those who “don’t have the time to actively invest or are new to it.”
Revolut has plans for the future, all for the ultimate goal of “building a platform so effortless, so seamless, so borderless that you’ll never want to use another financial service again.”
As Revolut expands their investment offerings and shape the future of finance, the partnership with Upvest remains at the “forefront” of their success.