As noted by Blue’s management:
“Blue is Hong Kong’s first digital life insurer – in fact we are more than that, much more. Blue designs simple, flexible insurance solutions with revolutionary experiences for you. We embrace technology to focus on your insurance needs now and into the future. Forget about filling stacks of paper forms crammed with complex terms and conditions. We stand for clear product features, easy to understand terms, and products that you can personalize and buy directly from us online – your underwriter.”
Blue also mentions that they hold themselves accountable to their customers’ life protection requirements, by providing a direct online application experience and “easy to understand products.”
Blue claims its services have no hidden charges. There are also “no layers of commissioned sales” and “just insurance solutions you value.”
Blue provides two complementary protections where qualified clients are able to get HKD 300 for covering pharmacy expenses and also HKD 200,000 compassionate death protection after successfully completing registration on its digital insurance portal.
By signing up for the WeSupport Health Complimentary Pharmacy benefit, clients can get a free-of-cost 1-year “WeGuard PharmaEASY Protector” entry plan of HKD 300 pharmacy expenses benefit (if they qualify).
A broad range of pharmacy items like cold and flu medicine, vitamins, fever cooling gel sheets, face masks, and hand sanitizing wipes are eligible for claims.
This benefit may be applicable to over 5,000 dealers based in Hong Kong, which includes local supermarkets, personal care product retail outlets, and convenience stores (for in-store and online purchases).
Blue’s management noted that they will be reimbursing qualified claims to the client’s bank accounts within one business day.
The second protection being provided by Blue is the WeSupport Life Complimentary Compassionate Death Benefit.
With this particular plan, an HKD 200,000 compassionate death benefit will be provided to clients who carry an in-force policy under Blue’s selected WeCare, WeGuard, or WeMedi protection options.
The insurance firm also noted that this coverage will become effective immediately at no extra cost and with no waiting period.
Blue is a joint initiative involving Hillhouse Capital and Tencent Holdings Limited. Blue Insurance Ltd is an “authorized insurer under the Insurance Ordinance (Cap. 41) and only authorized to sell insurance products within Hong Kong.”