Australian financial advice software as a service (SaaS) platform Lumiant announced on Monday it is now seeking $1.5 million through its equity crowdfunding campaign on Equitise.
Founded earlier this year, Lumiant describes itself as a soon-to-be live, interactive client experience SaaS solution that drives “better” advice outcomes for financial advisers and their clients. The platform’s values-based advice process also helps financial advisors identify what really matters to their clients.
“Lumiant provides financial advisers with a measurable, meaningful and repeatable process to break down barriers, provide clarity, and open up communication – allowing advisers to better understand their clients, and clients to better experience the incredible value of advice.”
Lumiant founder and CEO elect, Santiago Burridge, also spoke about structural changes that are currently taking place in the industry are ensuring that clients of financial advisers not only comprehend the advice they are receiving but engage with it meaningfully. Burridge stated:
“If there is one thing that COVID 19 has taught us is that there is much more to life than money; that it is time to live our lives much closer to our values, to align our money with our values and drive more purpose out of what we have created.”
Burridge also observed that for too long, great financial advisers have been constrained by a product-focused industry. This inspired him to build a tech platform where the value of financial advice can be truly recognized:
“Where an adviser can proudly say their clients’ lives are better for the value of the advice they received.”
Also sharing his thoughts about the startup, Equitise Co-Founder, Jonny Wilkinson, commented:
“Tools focused on product and the middle to back office advice process, limited both the financial adviser and their client. Similar to what we’ve seen in the banking industry, it’s time for financial advice technology to be more customer centric and tailored, which is why we thought Lumiant was such a good idea.’’
So far, Lumiant has already surpassed its initial $250,000 minimum funding target. The campaign is set to close on December 16th.
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