Swiss multinational food and drink company Nestlé announced on Monday it is expanding the use of the IBM Food Trust Blockchain technology platform to its Zoégas coffee brand. Nestlé revealed that it started using blockchain in 2017 when it joined the IBM Food Trust as a founding member.
The company has reportedly launched select editions of Zoégas whole beans and roast and ground coffee in Sweden and its “Summer 2020” range is a 100% Rainforest Alliance certified blend of arabica coffee beans from three origins – Brazil, Rwanda, and Colombia. Nestlé revealed through blockchain-recorded data, coffee lovers will now be able to trace their coffee back to the different origins.
“By scanning the QR code on the packaging, consumers can follow the coffee journey from the growing locations to the Zoégas factory in Helsingborg where the beans are roasted, grounded and packed. The data includes information about farmers, time of harvest, transaction certificate for the specific shipments, as well as roasting period.”
As previously reported, Nestlé “broke new ground” this past summer by partnering blockchain platform OpenSC for an open blockchain pilot that allows consumers to track their food right back to the farm. Nestlé claims it became the first major food and beverage company to announce that it will pilot open blockchain technology thanks to the collaboration. At the time, Magdi Batato, Executive Vice President and Head of Operations at Nestlé S.A., stated:
“We want our consumers to make an informed decision on their choice of products – to choose products produced responsibly. Open blockchain technology might allow us to share reliable information with consumers in an accessible way.”
Nestlé added it is continuing to leverage technologies to create better visibility of the whole value chain of its products and lead in making supply chain more transparent.