Last week, CEO of Brookstone, Tom Via, sat down with CNBC to discuss the new partnership between the retailer and crowdfunding platform, Indiegogo.
Earlier this month, Indiegogo revealed that campaign organizers will be able to submit their ideas directly to Brookstone’s partner page through its site. The retailer will provide select campaigners access to design, manufacturing, packaging, distribution, sales and customer support services. It may also provide pre-campaign launch consultations for qualified products to help streamline their product development process.
Via previously stated:
“Brookstone can provide everything successful campaigners need to turn their great products into a reality. Indiegogo has democratized the way new ideas are discovered and funded. They proved that innovative product ideas can come from anywhere. But successful campaigners then have to turn funds raised into products that reach customers. Engineering, packaging, retail and wholesale distribution-these are the things at which Brookstone is expert. The job of the Brookstone Launch program is to speed up development and delivery time, and to help Indiegogo campaigners realize the most opportunities from their ideas.”
Rubin then commented:
“Indiegogo is a one-stop-shop for makers, entrepreneurs and startups to introduce, fund and test the market for their products. By partnering with Brookstone, we’re now also able to offer access to development, manufacturing and distribution services that successful campaigners may need as they move from idea to reality.”
Check out Via’s interview with CNBC below.
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