TransUnion Partners with Samooha to Enable Privacy-First Identity Resolution and Audience Segmentation
TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience, and Samooha, by Snowflake, a native data clean room solution on Snowflake. The partnership paves the way “for a privacy and data-driven future in the advertising industry.” This also represents a significant step… Read More
Read more in: Global, Fintech | Tagged kamakshi sivaramakrishnan, michael schoen, privacy, samooha, snowflake, transunion, truaudience