Harvard Business Review – Create an Authentic Experience in the Peer-to-Peer Economy

Featuring technology expert R “Ray” Wang, Founder, Chairman, and Principal Analyst at Constellation Research Inc. and author of Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy

Peer networks are disrupting everything.

In this era of ubiquitous social and mobile technology, peer networks have emerged. These include networks of connected customers, employees, suppliers, and partners. They are all in direct communication with one another in real time. These peer networks have tremendous influence on purchasing decisions and spending. And peer networks are not a passing fad; they represent the future of business.

Peer networks are also changing the workforce. Employees use peer networks to choose where they work (based on a company’s values), when they work, how they work, and the technology they use to work.

These changes in how people communicate and make decisions require a new way of thinking about business. On June 5, in an interactive Harvard Business Review webinar, technology expert Ray Wang will describe disruptive digital trends, examine how they are affecting all organizations, and discuss how businesses must think and act differently to capitalize on these trends. Wang will lay out how to master these trends to delight customers with every interaction.

To discover how to create an authentic customer experience in today’s P2P economy, join Ray Wang and HBR on June 5.