Crowdfunding For Food Entrepreneurs – New York City

Crowdfunding is a great way to jumpstart and market your food startup projects–but only if it’s done well. Close to 60% of all crowdfunding campaigns fail. There is a science to running a successful campaign and it all starts with preparation, before you even click the start button.

Lisa Q. Fetterman, Forbes 30 Under 30, has raised over $1.3 million through two Kickstarter campaigns for her sous vide startup, Nomiku, and she wants to help you succeed.

This one-day bootcamp will teach you everything you need to launch a kick-ass crowdfunding campaign, from planning and creating buzz before you launch, to learning how to keep momentum strong in backer growth, to immediate post-Kickstarter logistics. By the end of the day, you will walk away with an action plan and loads of templates to help you get your project funded. The bootcamp will conclude with a panel/Q&A with food crowdfunding experts and successfully-funded entrepreneurs including: Terry Romero of Kickstarter, Allison Waddell ofBarnraiser and Gabi Lewis of Exo.

Takeaways:

• Understand what it takes to get your project funded
• Learn how to cultivate and activate your tribe to create pre-launch buzz
• Crash course in PR and marketing strategy to get a pre-launch media blitz
• Craft a compelling crowdfunding page
• Understand what it takes to create a killer promo video on any budget
• Learn how to set campaign goals, stretch goals and rewards
• Develop a communications strategy for during and after your campaign
• Understand fulfillment costs, logistics and best practices
• Determine which crowdfunding platform is right for you
• Learn how to build the right team from small to large budgets
• Walk away with a crowdfunding strategy