Nubank (NYSE: NU) continues to redefine digital banking in Latin America, marking its 12th anniversary with innovations and solidifying its position as Brazil’s most favored financial institution.
With over 118 million customers across Brazil, Mexico, and Colombia, Nubank’s recent updates—Automated Pix with Smart Bill Search, fee-free cryptocurrency trades for Bitcoin Pizza Day, and its enhanced customer preference—highlight its commitment to simplifying financial services while empowering users.
These developments support Nubank’s mission to fight complexity and deliver value, as it transforms the financial landscape with technology and customer-centric solutions.
Recently, Nubank launched its Automated Pix feature, a solution for managing recurring payments in Brazil.
Available from June 16, this service allows customers to configure automatic payments for bills like utilities, internet, or streaming services using Pix, Brazil’s instant payment system.
Paired with the “Search Upcoming Bills” functionality, users gain flexibility to either automate payments on due dates or receive alerts for one-click approvals, ensuring control over their finances.
Accessible via the Nubank app’s Payment Assistant area, customers can pause, cancel, or modify authorizations effortlessly.
The feature incorporates robust security measures, including PIN confirmation, real-time scam alerts, and “Street Mode” limits for transactions outside trusted networks.
By scanning a QR code or copying a Pix key, the app identifies compatible payments, streamlining the process.
This innovation builds on Nubank’s AI-driven Pix enhancements, which have already reduced transaction times by up to 60%, reinforcing its leadership in Brazil’s digital payment ecosystem.
Nubank’s 12th year of doing business coincided with its recognition as Brazil’s most preferred financial institution, boasting a 25% favorability rate according to Bridge Research.
With nearly 119 million customers, 83% of whom are monthly active users, Nubank serves as the primary financial provider for almost 30% of Brazilian adults.
Its customer loyalty is reflected in a stellar Net Promoter Score (NPS) and accolades like ranking fifth in Kantar BrandZ’s most valuable Brazilian brands.
Nubank’s first-quarter 2025 revenue reached $3.2 billion, a 40% year-over-year growth, driven by its scalable, low-cost business model and innovative products like credit cards, digital accounts, and Nucoin.
The company’s focus on customer-centricity, transparency, and technology has fueled its rise, enabling it to outpace traditional banks while maintaining a 5% gross profit share despite a 30% market share in Brazil.
Nubank’s expansion into Mexico and Colombia, alongside plans for new verticals and AI-driven services, signals ambitious growth ahead.
In a nod to cryptocurrency enthusiasts, Nubank waived fees on all crypto trades for 24 hours starting May 22, 2025, to mark Bitcoin Pizza Day, commemorating the 2010 transaction where 10,000 Bitcoin were purchased to buy two pizzas.
This promotion allowed customers to trade across Nubank’s expanded portfolio of 29 digital assets, including Bitcoin, Ethereum, and USDC, via the Nu app.
Nubank’s crypto platform has seen significant growth, with a 1500% surge in transaction volume from March 2023 to March 2024.
Features like on-chain transfers for BTC, ETH, and SOL, and a new swap tool for trading tokens like USDC, enhance accessibility.
The USDC Rewards program, offering 4% annual returns on a minimum 10 USDC balance, further incentivizes engagement.
By eliminating fees, Nubank democratizes crypto access, aligning with its goal of providing affordable, secure financial opportunities.
Nubank’s latest milestones reflect its pursuit of innovation and customer empowerment.
From enhancing payments with Automated Pix to leading Brazil’s financial sector and expanding its crypto offerings, Nubank is not just a bank—it’s a movement.
As it enters its 13th year, the fintech firm’s blend of AI, blockchain, and user-focused design positions it to shape the future of finance in Latin America and beyond.