Klarna, the AI-powered payments and commerce network, is marking the one-year milestone of its first subscription service Klarna Plus, which on average has surpassed nearly “35,000 signups a month in the US since its launch in January 2024.”
Klarna claims that it is now outpacing competitors in the US market and enabling what it claims is a “new era of retail engagement.”
Klarna Plus is said to represent a key pillar in delivering value and “deepening consumer adoption beyond the brand’s day-to-day services.”
In the last year, customers have saved a total of “$5 million in discounts and fees with Klarna’s retail partners as well as non-integrated partners.”
Klarna Plus, which is available to eligible US consumers through the Klarna app for a monthly fee of $7.99, “allows members to maximize their Klarna experience through access to member only features and offers, including waived service fees on Klarna’s One Time Card product, and access to special deals with popular brands.”
Current features include:
- No service fee. Shop for free at any non-integrated Klarna merchants (like Amazon, Walmart, Target, etc.) without paying any service fee.
- $80 worth of discounts/ month. Monthly discounts at selected merchants like Nike, Hotels.com, Sephora, Coach, lululemon, etc. exclusive to Klarna Plus users.
- Unlock quarterly discounts. Every three months, enjoy exclusive savings at any Klarna partner merchant.
David Sandstrom, Chief Marketing Officer at Klarna said:
“Klarna Plus is our first step into subscription-based value, and the early response proves there’s real appetite for this type of offering. Consumers are increasingly looking for more flexible, cost-efficient ways to shop—and Klarna Plus gives them just that. We’re excited about the momentum we’re seeing and look forward to building on this foundation in the months ahead.”
BNPL Fintech Klarna sees clear momentum in building membership-based experiences that go beyond the transaction—focusing on “loyalty, flexibility, and personalization.”
With even more features and benefits on the horizon, Klarna Plus is “set to play a key role in delivering next-gen value for modern shoppers.”
As reported recently, Klarna announced its partnership with Aritzia to bring Klarna’s flexible and interest-free payment options “to clients online and in select boutiques across US and Canada.”
Klarna’s merchant network continues to expand steadily — and this partnership furthers the list of US retailers that choose Klarna.
In 2024, 110,000 new merchants joined Klarna, “reinforcing its position as the go-to payment partner for businesses worldwide.”
David Sykes, Chief Commercial Officer at Klarna, commented:
“We are proud to partner with Aritzia, a brand that embodies beautiful design, high-quality materials and timeless style. This collaboration empowers clients with flexible, frictionless payment options as they build out their wardrobes.”
Klarna says it continues to attract brands, with a “network of 675,000 merchants, and globally, 99,000 new users per day try Klarna.”
As more consumers seek out alternative payment options, Klarna’s flexible payment offerings have become appealing.
This high consumer engagement in turn “fuels merchant interest in Klarna’s growing commerce network.”
Operating in more than 26 countries across a number of verticals, Klarna says that it is the everyday spending partner.