BNPL Fintech Affirm and REVOLVE to Streamline Fashion Checkout with Flexible Payments

Affirm (NASDAQ: AFRM), the payment network that empowers consumers and drives growth for merchants, announced that it has signed a partnership with Revolve Group, Inc. (NYSE: RVLV), the fashion retailer for Millennial and Generation Z consumers.

Shoppers in the U.S. will soon be able to use Affirm to pay over time for REVOLVE’s collection of “apparel, footwear, accessories, and beauty—which includes brands like Helsa, Eaves, GRLFRND Denim, and more—both online and in the REVOLVE mobile app.”

Mike Karanikolas, Co-Founder and Co-CEO, REVOLVE Group Inc said:

“At REVOLVE, we’re committed to curating a shopping experience that’s seamless, inspiring, and tailored to our customers’ needs. Shopping should be effortless, and payment flexibility is a key part of our premium experience. Affirm stood out for its transparent approach, customized and flexible options, and proven ability to build trust with millions of loyal shoppers. With Affirm, our customers will have clarity and control at checkout—making it easier to get the styles they love, on their terms.”

Pat Suh, Affirm’s SVP of Revenue said:

“By uniting emerging labels, top designers, and in-house brands, REVOLVE is creating a smarter way to shop—and with Affirm, a smarter way to pay. Unlike most credit cards and other pay-over-time options, Affirm never charges late fees, hidden fees, or compound interest. As shoppers refresh their wardrobes for the warmer months, Affirm provides REVOLVE customers with the confidence to secure the styles they love with flexible payment options.”

In the coming days, REVOLVE’s U.S. customers will be “able to select Affirm at checkout and complete a quick eligibility check.”

If approved, they can choose from “customized biweekly or monthly payment plans – with as low as 0% APR – and never pay any late or hidden fees.”

Following the U.S. launch, Affirm plans to “expand to REVOLVE’s customers in Canada and the U.K.”

REVOLVE joins more than 55 fashion merchants “that have integrated Affirm in the last six months.”

Brands and retailers, including “Adidas, Canada Goose, Net-a-Porter, Stitch Fix, The RealReal, and more offer Affirm at checkout.”

From October to December 2024, apparel and accessory sales through Affirm reportedly increased “25% year-over-year, underscoring growing consumer demand for flexible and transparent ways to pay.”



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