Blockchain-powered sustainability platform IMPT.io has unveiled a worldwide campaign called #ExploreResponsibly that encourages travelers to adopt more eco-conscious habits and offset their carbon footprints.
Starting in the Philippines and expanding globally, the initiative is designed to raise awareness of environmental challenges in tourism while rewarding participants for making greener choices.
According to Mike English, IMPT.io’s chief technology officer, the campaign has three key goals: promoting carbon-conscious tourism, establishing sustainable partnerships, and leveraging Web3 incentives to reward responsible travel decisions.
IMPT.io’s platform employs blockchain technology to help travelers track and neutralize their carbon emissions through the purchase of verified carbon credits. By partnering with travel providers that emphasize sustainable operations, IMPT.io aims to give travelers credible information for planning flights, accommodations, and activities.
A central component of the initiative is IMPTtravel.com, a platform that highlights eco-friendly destinations and responsible travel partners. The site offers guidance on booking green accommodations, identifying carbon-neutral transportation options, and discovering local conservation projects.
IMPT.io is also tapping into Web3 technology to gamify the sustainability experience for travelers. Participants in #ExploreResponsibly can earn non-fungible token (NFT) rewards for engaging in activities such as using public transportation, booking low-impact lodging, and contributing to environmental efforts.
These NFT rewards can be redeemed for an array of benefits, including discounts and donations, or used to further offset participants’ own carbon footprints. NFTs, or non-fungible tokens, serve as one-of-a-kind digital assets that are securely stored on a blockchain, ensuring transparency and preventing fraudulent replication.
IMPT.io’s leadership believes that the travel industry’s post-pandemic recovery presents a crucial moment for collective action on sustainability. As tourism activities surge, the platform’s blockchain-based technology promotes accountability in eco-friendly decisions.
By enabling travelers to better understand their environmental impact and take proactive measures, IMPT.io hopes to integrate long-term, planet-positive habits into every journey.
“We believe that every traveler has the power to make a difference,” English said, emphasizing the importance of accessible tools for sustainable decision-making.
“With the #ExploreResponsibly campaign, we’re making it easier for people to understand their impact and take meaningful steps toward sustainability. Blockchain technology enables transparency and accountability, ensuring that eco-conscious choices truly benefit the planet,” he added.