Brooklyn Artificial Intelligence Research (Brooklyn) has finalized a strategic funding round led by Atypical Ventures, with backing from S&P Global Ventures, the CEO of the Hantz Group, and several asset and wealth management executives, according to an announcement.
The company plans to use this new financing to accelerate the growth of its multi-asset direct indexing platform, which is designed to help asset managers and independent Registered Investment Advisers (RIAs) personalize and optimize tax management for clients’ portfolios.
According to Brooklyn, the platform supports both equities and fixed income within a single custodian account.
It can be accessed as a white-label technology product or through subadvisory services offered by Brooklyn Investment Group, LLC, a registered investment adviser.
Company leadership views tech-powered managed accounts as a key factor in the transformation of the broader asset management industry, emphasizing that scaling personalized portfolios and efficient tax management could appeal to a wide range of institutional and retail investors.
Participants in the funding round indicate that the technology delivered by Brooklyn addresses a growing demand for customized, tax-aware solutions.
Observers note that the emphasis on AI and data-driven methods is intended to give wealth managers and advisers a competitive advantage as investors increasingly seek portfolios aligned with their individual goals.
The approach contrasts with traditional vehicles such as exchange-traded funds (ETFs) and mutual funds, which are less flexible when it comes to customization and tax optimization.
In a move that reflects the industry’s push toward greater personalization, Brooklyn Investment Group collaborated with S&P Dow Jones Indices (S&P DJI) earlier this year to launch MyIndex, a customizable version of S&P DJI’s widely used benchmarks.
MyIndex is designed to operate on Brooklyn’s managed accounts platform and aims to give investors the ability to tailor their portfolios to specific objectives or preferences.
S&P Global’s involvement in Brooklyn’s latest funding round underscores a shared interest in expanding access to benchmark data and creating diverse pathways for portfolio customization.
Brooklyn’s client roster includes dozens of RIA firms, as well as larger asset managers who collectively oversee more than $2 trillion in assets.
Industry analysts suggest that this broad-based support signals growing recognition of the potential advantages of tech-enabled managed accounts.
By integrating multi-asset customization, real-time analytics, and a single-custodian setup, Brooklyn’s platform seeks to bring together personalization and operational efficiency in a manner that could reshape how advisory firms approach portfolio construction.