With its equity crowdfunding campaign on Invesdor set to close later this evening, Finnish home fitness equipment manufacturer, FitWood, has successfully secured more than €100,000 from nearly 20 investors so far.
As previously reported, the company explained it makes home fitness equipment that is both easy to use and looks great every day. FitWood notably creates a new category of fitness equipment with sustainable Nordic wood and Scandinavian design.
“It all started from a simple realisation. During his years as a national level sprinter (100 m), and afterwards as a sporting retailer, FitWood’s CEO Matias [Kukkonen] always did bodyweight training at home. But he had a problem: all the equipment available was too ugly for a home, made out of cheap materials and felt flimsy in use. Matias joined forces with Ossi, an experienced karate and athletics enthusiast, and investor. With their experience as fitness and wellbeing pros and entrepreneurs, Matias and Ossi set out to create beautiful and sturdy equipment that fits your home.”
During a recent interview with Invesdor, co-founder Matias Kukkonen stated what he hopes for the company’s progress:
“For FitWood the dream is that it will be a global, well-recognized and successful company. I don’t just want to make good products, I want to help people get into a more active lifestyle, so that they feel better in their homes and their bodies. That’s the current dream.”
In regards to why he and his team decided to launch the campaign on Invesdor, Kukkonen noted:
“Invesdor has a process of going into the backgrounds of the companies it works with, so it creates some transparency for us. By using crowdfunding we’re able to gain some publicity in addition to the actual capital we get. Working with Invesdor has been a great experience so far and we share similar values.”
Kukkonen then listed three reasons why investors should consider putting funds towards FitWood:
- There is great potential to create a global, profitable business with FitWood.
- He and his team are creating something new in a very traditional industry.
- He really believes in the values in the business and our concept. Sports and working out are close to my heart.
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