Norwegian-based CarePacks has successfully secured its minimum 700,000 NOK through its equity crowdfunding campaign on Invesdor. The initiative was launched a couple of months ago and is seeking a maximum target of 1,999,985 NOK.
As previously reported, CarePacks is seeking to make it easier for people to choose a healthier lifestyle without compromising the experience of taste as well as the quality of life. They offer healthy alternatives to snacks and candy delivered monthly straight to their customers. They also have some new product launches in the pipeline during 2017.
“The CarePacks concept was created based on the challenges the founders saw in the everyday life when they wanted to choose a healthier lifestyle for themselves and their families. As of today you have to be an expert within health and nutrition to choose the healthier products in a jungle of misleading marketing, especially when it comes to snacking products. It was then the idea of putting together pre-composed packages for various purposes and customer groups arose.”
The company also noted its founders knew that in order to build a credible brand within the health segment, it was of importance that the packages were professionally validated by a nutrition specialist before they were shipped out to their customers. This is why all of CarePacks’ products that are shipped out from CarePacks have been reviewed by its own nutrition specialist. Co-founder of CarePacks, May-Rita Kappafjell, Tonje Elise Nordgård, and Ezinne Okparaebo, stated:
“We are genuinely concerned about people eating healthier. Today it’s difficult to navigate between all the products in the stores and find the healthier snack varieties for you and your family. That’s why we came up with Carepacks, a concept where we makes it easy for people to choose a healthier lifestyle without being any nutrition experts themselves.”
Funds from the campaign will be used for CarePacks’ expansion efforts. It is set to close on March 15th.
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