Tagged: public relations

Two Similar Crowdfunding Campaigns, Two Very Different Outcomes (Or, Why Messaging Matters)

It isn’t every day that two very similar campaigns are raising money at the same time on two of the largest crowdfunding platforms in the world, but that is the case right now. Kickstarter and Indiegogo are both playing host to campaigns seeking funding for… Read More

How Project Creators Can Combat Crowdfunding Fatigue In The Media

In the past few months, we’ve seen a steady increase in crowdfunding emails. It seems like the hip thing to do now: 5 out of 10 emails now start with “Can you help us promote our Kickstarter campaign, so we can build this cool product!” There… Read More

Omate Releases Images Of New Generation Smartwatch, Kickstarter Backers Go Ballistic

Pro tip: If you want to leak out pictures of your company’s new and improved smartwatch, make sure you don’t have a bunch of crowdfunding deliveries hanging over your head. This is the problem Omate is forced to deal with now. The following Facebook post… Read More

Research Suggests What To Say (And What Not To Say) On Kickstarter

When launching a campaign, crowdfunders are charged with the task of convincing people – often total strangers – to give money to their project. It can be a tall order, and how project creators craft their messaging can be hugely important to the outcome of… Read More

MarketersMedia Expands Catalog, Includes Crowdfunding Services

MarketersMedia is a press release distribution platform and service provider, and the company recently announced their intention to reach out to crowdfunding project creators in order to “help connect Kickstarters with more backers: by sending relevant news to relevant media and help Kickstarter campaigns reach… Read More

The Top 10 Crowdfunding Stories Of The Last Year

Today marks one year to the day since we launched Crowdfund Insider. We launched with a simple goal: to help educate people from all walks of life about the crowdfunding space. Whether you own a crowdfunding company, have launched a project or are just passing through,… Read More

Front Page PR Launches Marketing Product Geared Toward General Solicitation

Front Page PR has announced the launch of a new “turnkey general solicitation marketing program” aimed at helping crowdfunding portals, broker-dealers and issuers market 506(c) offerings. Robert Hoskins, Front Page PR’s Director of Media Relations, is hopeful that general solicitation will help increase accredited investor… Read More

Celery Under Fire After Founder Lambastes City Of San Francisco

Earlier in 2013 we reported on San Francisco-based payment startup Celery, who had launched an initiative targeting successful Kickstarter projects. Celery’s Peter Shih recently took to Medium to share 10 things he hates about the city he works in. Kevin Montgomery followed up by completely… Read More

OUYA Quells Crabby Backers With Store Credit

A few weeks back we reported on a big PR fail on the part of OUYA, the gaming console manufacturer that raised over $8 million on Kickstarter. As OUYAs made their way to the shelves of Best Buy, some backers hadn’t received their units yet…. Read More

Poliwogg Announces Fastlane Communications As PR Agency

Crowdfunding platform Poliwogg has announced that New York-based Fastlane Communications will be providing PR services for the site. From the release… Fastlane will provide branding, public relations, social media and marketing communications to support Poliwogg’s mission of providing emerging companies with “passion capital” – targeted… Read More

Front Page Public Relations Unveils Free Crowdfunding Consulting

Consulting Service to Help Local SCORE Chapters Set Up Crowdfunding Training Programs The Crowdfunding PR experts at Front Page PR are now offering SCORE offices nationwide a free opportunity to put together a new low-cost Crowdfunding training workshop/seminar on how to utilize one of the… Read More

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