Russian Digital bank Tinkoff has been recognized as the Most Innovative Digital Bank in Central and Eastern Europe at Global Finance magazine’s 2021 World’s Best Digital Banks awards, according to a note from the Fintech.
Tinkoff states that its AI [artificial intelligence] banking strategy seeks to transform its service via personalization. Tinkoff says it has expanded the use of AI across its financial and lifestyle services to provide tailored advice, automation of repetitive financial tasks, and interactive content.
Oliver Hughes, CEO of Tinkoff Group, said they were honored to be recognized:
“Tinkoff places tech innovation at the forefront of its efforts to revolutionise financial services. Winning this nomination is a testament to the innovation that makes the Russian tech industry a leader on the global stage, with Tinkoff being a significant contributor to this success.”
According to Tinkoff, winning banks were selected based on the strength of strategy, for attracting and servicing digital customers, as well as web/mobile site design and functionality.
Joseph D. Giarraputo, publisher and editorial director of Global Finance, said the global pandemic is forcing people to conduct their personal and professional banking activities from their phones, computers and more.
“Banks were forced to respond to this drastically altered landscape, and those that met the challenge most successfully are being honored as Global Finance’s World’s Best Digital Banks 2021.”
TCS Group Holding PLC is the parent company of Tinkoff and is listed on the London Stock Exchange and on Moscow Exchange.