Sweet, which aims to empower brands to deploy NFTs to broader consumer bases through immersive & integrated experiences, driving new revenue & engagement, is making non-fungible tokens or NFTs accessible to everyone.
On May 23, 2021, more than 15,000 “fired-up” Knicks fans had shown up at Madison Square Garden for Game 1 of the NBA playoffs. The “shock waves” were felt across the greater New York area with “tremors coursing throughout the country for days afterward,” according to an update shared with CI.
As NBA fans “spilled out into the streets and chanted outside the Garden, you got the sense that everyone wished they could take a piece of that feeling home… that if they could’ve grabbed a slab of concrete, a piece of linoleum or a tile from the halls of the greatest arena, they would have,” the announcement noted.
Something, “anything to keep this memory intact” and to remind them that the good times will extend beyond just this current season.
Notably, the New York Knicks had a plan “to solidify the memory of that game and 4 others that were just as memorable and testified to the bright future of the Knicks franchise,” the release noted.
As mentioned in the announcement:
“The New York Knicks are commemorating the 2020–2021 season with a collection of 5 Limited Edition 3D NFT Tickets and that collection launched on Sweet on July 27th.”
Sweet and the Knicks have confirmed that they’re making these limited-edition Knicks NFTs “accessible to everyone.” Whether you’re a “diehard” Knicks fan, a general sports enthusiast or an NFT collector, they have created these 3D NFTs = which are “easy to get a hold of, easy to own and soon, they’ll be even easier to enjoy and display to your friends and the outside world.”
Sweet makes the Knicks NFT Collection “easy to get.” the announcement noted while adding that when creating their NFT solution, one of the first choices they made was to be “consumer-first.”
As noted in the update:
“If NFTs were going to reach mass adoption, then they had to be accessible- everyone needed to spin an NFT around on their phone or desktop and everyone should be able to purchase one without a lot of crypto complexity.”
But making an NFT platform that’s truly consumer-first is not so easy, as there’s a lot of work that goes into creating “the means to obfuscate the complex purchasing process from the perspective of the NFT buyer.”
As explained in the announcement, they did not “magically make the purchasing of cryptocurrency, the gas fees, the blockchain transactions, etc. disappear.” However, they ensured that “the would-be NFT buyer could purchase an NFT just like they would purchase anything else using Apple Pay, Google Pay, PayPal, Credit, Debit or even Cryptocurrency- without having to understand the intricacies of Ethereum currencies and bridging them across a particular blockchain.”
The announcement further noted that Sweet makes owning an NFT simple, “with a crypto wallet that is as simple as it is elegant. ”
Fans looking for 3D Knicks NFTs may purchase any of the 5 commemorative NFT tickets “using any checkout method they prefer. After making the purchase, those fans will be asked “to sign up with either a mobile number or an email address, a registration code will go out for confirmation. After confirmations those fans will be asked to create a password and that is all that’s required.
According to the announcement, securing your Sweet wallet is “as easy as registering for an account.” After an account has been opened, the fan can see, turn, flip and spin their 3D Knicks NFT, see the sequence number, read the NFT description that “memorializes the Knicks game” being celebrated, and “read over the authenticity of their newly minted ERC721 Token.”
Sweet confirmed that it will soon “be making it easy to display your NFTs to the watching world.”
Making things “easy” requires a lot of skill and hard work and there is “nothing lazy about creating an NFT trophy case,” the announcement revealed. However, developing a way for NFT owners to curate and display a selection of their NFTs from a public profile is “game-changing when it comes to mass adoption,” the release mentioned.
It also noted that in a world where consumers, fans and users want to share content, images, and videos as a way to connect to the watching world, “displaying their most prized NFT collectibles will solidify and establish the future of NFTs.”