Following a successful securities offering on Seedrs earlier this year where EstateGuru raised over €900,000, the Fintech has solidified its expansion into Germany – a country that has long been home to a good number of platform investors.
EstateGuru was founded in Estonia in 2013 to provide asset-backed loans funded by P2P investors. According to the company, as of November 16, 2020, the investment platform has originated over €263 million in loans to SMEs while returning over €20 million to its 64,000+ investors.
In Germany, EstateGuru reports more than 19,000 individual investors. Having opened an office in Berlin this month, EstateGuru wants to become the leading alternative lending platform for property-backed loans.
It was reported earlier this month that EstateGuru had formed a partnership with Varengold Bank in Germany to facilitate its lending service. Today, EstateGuru now offers access to capital for German SMEs. All loans are secured by first-rank mortgages and individual investing starts at just € 50.
EstateGuru has recently enlisted the assistance of PR firm redRobin, based in Germany, to help get the message out for borrowers and lenders.
Piret Reinson, Head of Marketing and Communication at EstateGuru, says that for their market launch they wanted to partner with a firm that can advise them strategically not just promote the firm.
“There are really innovative Fintechs in Northern Europe, who can decisively shape the German market with their business model. EstateGuru is already dominating the German market for alternative financing in several European countries. Together we want to achieve this also in Germany,” says Susanne Wiesemann, founder of redRobin. “When it comes to loans and investments, credibility and trust are the most important building blocks for a successful market entry. EstateGuru is a role model for the FinTech industry with its combination of ambitious goals and transparent communication of the results.”