Discover Financial Services (NYSE: DFS) announced on Tuesday the launch of its new Data and Analytics (DNA) organization. Discover revealed that the new organization represents its commitment to technological advancement in financial services with a focus on customer engagement and marketing technologies. The organization combines existing functions, such as analytics, data engineering, data science, enterprise data management, and enterprise decision platforms.
The digital bank and payments provider also reported that it promoted Keith Toney as Chief Data and Analytics Officer to lead the organization. While sharing details about the organization, Discover CEO and President, Roger Hochschild, stated:
“Our investment in DNA will furnish us with more insights and solutions that go to the heart of our goal of providing an extraordinary customer experience through our customer service and products.”
Toney went on to add:
“Discover’s DNA group will foster a fintech-like delivery culture that builds unique business and advanced analytics, capitalizes on artificial intelligence and machine learning, and integrates effective data and decision engineering. We’re taking the traditional corporate constraints off of our teams and letting them explore new data-centric business solutions.”
Toney notably joined Discover in December 2019 as Chief Data Officer, bringing more than 20 years of information technology experience in financial services and analytics.