Wirex Announces First Global Brand Campaign & Unveils New TV Ad

Wirex, a UK-based payments platform, announced on Monday it has launched its first global TV brand campaign. Wirex reported that the TV ad solidifies its core message of empowering people to experience the benefits of a world where all currencies, crypto or fiat, are equal and accessible to all.

“Already a proven leader in their space with more than 3 million registered customers, the ad demonstrates why Wirex is becoming the go-to payments platform for crypto and traditional currency transactions amongst people around the world. By showcasing Wirex’s core product features, including the ability to seamlessly buy, exchange, hold and spend a wide range of traditional and cryptocurrencies using an intuitive mobile app, the campaign highlights the platform’s next-gen versatility and ease-of-use.”

Wirex also revealed the global brand campaign has been developed and adapted locally to reflect its rapidly-growing customer base, with the company active in more than 130 countries. Pavel Matveev, CEO and Co-Founder of Wirex, stated he believes the TV ad is a big step in Wirex’s growth.

“Having recently gained international recognition following our announcement of a partnership with Mastercard, we are excited to further this reach by debuting our first global TV campaign. By communicating Wirex’s key benefits such as low fees, high limits and flexibility, we hope to continue growing our user base and demonstrate our vision of a digital economy that is accessible to everyone.”

Founded in 2014, Wirex is a UK FCA-licenced global digital payment platform that has forged new rules in the digital money arena. The company also claims it is the only platform that allows access to OTC and interbank rates for crypto and traditional currency exchanges respectively, ensuring our users always get the best deal.



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