Ellevest, a digital investment platform created for women and founded by Wall Street veteran Sallie Krawcheck, announced on Wednesday it is launching money membership services for women+. Founded in 2014, Ellevest was built by women, for women. The company is on a mission to get more money in the hands of women+.
“Everyone should have the opportunity to build wealth. We invest your money for you using our proprietary algorithm factoring in women’s pay gaps, career breaks, and longer lifespans.”
Ellevest reported that it designed membership over a year of intense conversation with the women, non-binary people, and men in its community.
“Members can also expect to hear from us directly — to ask you what’s working, what isn’t, and what you’d really, really, love to see next. We’re building something new and necessary: a way to help you take care of your financial future. No matter where you stand right now, we want to meet you where you are.”
There are three membership plans at Ellevest:
- Ellevest Essential: $1 / month
- Ellevest Plus: $5 / month
- Ellevest Executive: $9 / month
Membership at Ellevest includes:
- Courses and workshops to get your money and career questions answered
- Banking that helps you build up your savings sooner by rounding up your change1
- Access to 1:1 financial planners and career coaches — at a member discount
- Gender-aware Ellevest investing platform
Ellevest further noted that there’s no minimum account deposit to start investing, so users may do more for their money today. And no matter how much money they invest, Ellevest doesn’t charge a separate management fee, that’s included in Ellevest membership. Ellevest added:
“We manage your investments for you. We recommend how much we think you should invest to give you the best chance of reaching your goal, and we automatically adjust your investment portfolio as you get closer to your goal date to help you stay on track. But it’s your money, and you can make changes any time you want.”