FinMkt, Inc., a U.S.-based provider of technology and infrastructure for the online lending industry, announced on Tuesday it has appointed Todd Aronoff as its new Vice President of Strategic Partnerships. According to FinMkt Aronoff has held positions at PayPal, China UnionPay, and Citi, with his most recent position being Director of Strategic Partnerships at PayPal. FinMkt CEO, Luan Cox, commented on Aronoff’s appointment by stating:
“We are extremely excited to have Todd join our rockstar team. Todd has deep experience in building complex partnerships, incorporating high-level product strategy, and a long record of expanding into new markets.”
Aronoff added:
“I was immediately struck by the innovation and passion of the FinMkt team and I’m thrilled to have the opportunity to bring my knowledge and expertise to the table. I’m looking forward to applying my experience to facilitate the growth of FinMkt’s leading point of sale consumer lending marketplace platform and to deliver streamlined, customized financing solutions for consumers, merchants, and lenders.”
Founded in 2011, FinMkt (formerly known as Crowdnetic) helps organizations rapidly deploy marketplace solutions in a timely, cost-efficient manner while ensuring the highest quality of technology and client support. FinMkt facilitates the submission of online loan requests and the delivery of pre-qualified loan offers from multiple lenders via an online interface for the home improvement and retail services industries.
This past summer, the company secured $5 million through its Series B preferred equity round, which was led by FINTOP Capital with participation from existing investors such as ManchesterStory Group and West Loop Ventures.