Accenture (NYSE: ACN) announced on Friday it is set to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. According to Accenture, the acquisition would strengthen Accenture Interactive’s ability to help brands, in France and throughout Europe, to leverage data to deploy innovative marketing strategies.
“The combination of Sutter Mills’ and Accenture Interactive’s expertise would enable companies to create hyper-relevant experiences at scale across all customer touchpoints.”
While sharing details about the acquisition, Olivier Girard, Country Managing Director of Accenture in France and Benelux, stated:
“The acquisition of Sutter Mills would be a key step in our growth strategy. Its expertise, combined with Accenture Interactive’s leading capabilities in experience design and digital commerce, would further our ability to provide clients with the services they demand to support their evolving growth agendas. By helping companies better exploit data to create hyper-personalized interactions that influence consumers’ buying decisions while enabling them to measure the return on their marketing investments, we can give chief marketing officers the tools needed to demonstrate their contribution to their companies’ growth.”
Sutter Mills Founders, Guillame Cardon, Oliver Mazeron and Xavier Cardon, added:
“We created Sutter Mills to be a key business partner for companies by combining a deep understanding of their strategic business issues with strong expertise in adtech, martech, data analysis and artificial intelligence. The mastery of these domains is the reason why many brands have relied on us to support them in defining and executing their marketing strategies. Joining Accenture Interactive would be a fantastic opportunity for our teams to develop their expertise on larger scale and global initiatives, and we are excited about the new opportunities it would bring.”
Accenture went on to add that financial terms of the acquisition transaction have not been disclosed.