Curve, a banking platform that consolidates multiple cards and accounts into one smart card and even smarter app, announced on Thursday the launch of its instant cashback scheme offering 1% on all purchases at some brands and retailers.
According to Curve, the new program, which is called Curve Cash, offers customers an additional 1% instant cashback on top of their existing rewards cards, earning customers double rewards on their purchases. Unlike traditional loyalty schemes, Curve Cash gives users the freedom to spend instantly wherever Mastercard is accepted.
“Curve Cash works by adding funds to a separate Curve Cash card in the in-app Curve wallet, which can be used for purchases using the Curve card. Customers will receive 1% Curve Cash instantly on purchases made using the Curve card at over 60 high-street top brands including Amazon, Apple, Sainsbury’s, Waitrose, TFL, Uber, Gett, Spotify, Netflix and many more.”
Other brands and retailers involved in the program include Starbucks, Wahaca, Pizza Express, McDonald’s, and Burton. Curve further explained that the offering is available across all Curve products; Curve Metal customers will earn 1% instant cashback on purchases at six retailers at a time, and can receive Curve Cash for an unlimited period; Curve Black customers will be able to choose three retailers at a time, and can also receive Curve Cash for an unlimited period; Curve Blue customers will be able to choose three retailers at a time, however the offering for Curve Blue users is introductory for 90 days. Speaking about the program, Diego Rivas, Product Lead at Curve, went on to add:
“Curve cash introduces a whole new experience around Curve, rewarding our customers with instant 1% Curve Cash that they can use anywhere Mastercard is accepted. The launch of Curve Cash is just one example of the many ways Curve simplifies people’s finances, constantly delighting them by combining all their debit and credit cards into one and rewarding them with cash they can spend instantly.”
As previously reported, Curve is on a mission to simplify the way people spend, send, see and save money.
“We are focused on an ambitious opportunity fuelled by a couple of trends starting to play out in the market, from fragmentation of financial services to new convergence layers for the customer experience. We believe the end-game will be a connected world of money, tailored individually for each customer. We’re building this end game – an Operating System for Money.”
The program’s launch comes just a few months after Curve experienced a stumble when it announced that AMEX was back after months of the credit card not being used as an option for its service. AMEX decided that following the announcement it blocked the service. After the situation, Curve launched a purchase protection policy that can reimburse supported claims within 24-hours on eligible purchases of up to £100,000 made with a Curve card.