Integrated payments and marketing platform RiverPay Inc. announced on Wednesday it recently began facilitating payments through Alipay and WeChat Pay, two mobile payment platforms most favored by Chinese consumers, at Brooks Brothers brand stores in key North American travel destinations, including the brand’s flagship store on New York’s Madison Avenue.
According to RiverPay, the pilot program prior to full rollout was designed for maximum impact at stores and premium outlets where Brooks Brothers generally see the highest traffic amongst Chinese consumers, including New York City, San Francisco, Los Angeles, Seattle, Boston, Las Vegas, Hawaii and Vancouver, British Columbia. Ryan Zheng, Co-Founder and CEO of RiverPay, stated:
“Brooks Brothers has been a fashion icon in America for over two centuries, and that makes it a luxury shopping must-have for Chinese consumers, particularly the young generation studying and traveling abroad. We are pleased to help enable even more convenience for these on-the-go Chinese consumers who desire Brooks Brothers clothing and style by providing simple, secure and widely-compatible access to Alipay and WeChat QR codes. By providing its stores with an efficient and scalable way to process transactions using these popular payment options, Brooks Brothers is well positioned to take advantage of the broad base of Chinese outbound consumers.”
RiverPay added its in-store payments devices supporting Alipay and WeChat Pay QR codes scanning function were quickly integrated into Brooks Brothers’ existing cashier systems at more than a dozen high-traffic stores, further boosting Brooks Brothers’ ability to capture the rapidly growing and lucrative Chinese outbound tourism market.