CreditEase FinTech Investment Fund (CEFIF), the U.S.-based Fintech Fund of the Chinese fintech CreditEase, reportedly co-lead in the recent seed funding round of fintech gamification app Blast.
Launched earlier this year, Blast, which was Acorns founder and Chairman, Walter Cruttenden, was designed to help gamers save and win money by playing games. The mobile app makes games more engaging while delivering “positive financial outcomes.”We bring your gaming and money together in one app that allows you to save based on your gameplay, earn extra cash doing Missions and win up to $1,000 per week on the Leaderboard.
“We bring your gaming and money together in one app that allows you to save based on your gameplay, earn extra cash doing Missions and win up to $1,000 per week on the Leaderboard. Think of Blast as your own gamer’s wallet that turns your gaming into dollars. In less than a minute, you can link your checking account and start to save and win money effortlessly in the background of your gameplay.”
Blast works with every game on the Google Play Store and many top PC titles as well. Soon, Blast will work with most games, iOS and console games included. Blast is currently available on Android smartphones. Speaking about the investment round, Anju Patwardhan, Managing Director of CreditEase FinTech Investment Fund, stated:
“We are very excited to partner with Walter and his exceptional management team that has a strong track record of building successful financial services and gaming companies. We are very excited to lead Blast’s seed round and be part of this revolutionary journey of bringing micro-savings and micro-earnings into the everyday lives of gamers.” Patwardhan will also join the Board of Blast.
Others investors of Blast include Tony Robbins, VC Fund RX3, Forbes and Roth families, Core Innovation Capital, Great Oaks Venture Capital, and Snowmass Private Equity.