Real estate source platform, Infabode, has successfully secured its initial £750,000 funding target on equity crowdfunding platform Seedrs from more than 150 investors. Founded in 2013, Infabode reported that it connects its community of users with industry information from the real estate sector on one customizable online platform. Infabode’s platform has more than 450 content providers and over 17,000 members.
“Infabode aims to reduce the amount of time people spend trying to access key information from the Real Estate industry and allows its community of members to customise the content that they have access to. Companies provide their industry information and data to Infabode in exchange for the increased marketing reach. The platform boasts over 400 industry partners and thousands of pages of industry data.”
CEO of Infabode, Matthew Partridge, reportedly stated:
“Google is great for finding a single fact but as soon as you want to analyse a market or sector it quickly becomes information overload & you’re required to click on (and often sign up to) multiple websites. We quickly identified that this problem was especially an issue in the Real Estate industry. Thousands of companies were releasing valuable industry information & data for marketing purposes but only to their existing clients. The problem with this was two-fold… it was hard for companies to reach new potential clients & those that were trying to find this information was lost in Google or only getting information from a single source.”
Funds from the Seedrs round will be used for global expansion, which will cover the cost of staffing, marketing and events, sever and tech costs, and other items that the platform’s developers are working on. The campaign is currently set to close later this spring.
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