East London Liquor Company has launched an equity crowdfunding campaign on Crowdcube, seeking £750,000 to further drive key growth pillars, including English whisky production and domestic sales channels, commencing to global sales opportunities in emerging markets, such as China.
East London Liquor Company created by entrepreneur and ex-bartender, Alex Wolpert. Over the three years since its launch in 2014, the company has sold 327,764 bottles of spirits in the UK, delivering £4.25 million in sales revenue. Wolpert shared:
“We have been overwhelmed by the level of interest from the UK and global markets for our honestly-priced spirits and our straightforward approach to distilling. Together, both established and emerging markets represent a massive opportunity for British brands. Brexit poses a challenge to our industry, but the funds raised through this campaign will help us to tear down these barriers.”
East London Liquor Company also reported it is currently valued at £15 million and will build annual bottle sales to 46,000 9L cases (592,000 bottles) in 2022, delivering sales revenue of £9.8 million. The company’s Five-Year Plan forecasts a total of 1.8 million bottle sales over that period driven by 30% year-over-year growth. Total sales revenues for the five-year period will be £28.7 million.
East London Liquor Company already exports to 20 countries, including Japan, Germany, Australia, and Sweden. The funds raised during its Crowdcube campaign will help to capitalize on global sales opportunities. Since its launch, the funding round has successfully secured more than £635,000. It is set to close later this month.
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