Roostify, a California-based provider of automated mortgage transaction technology, announced on Thursday it has integrated with real estate marketplace lending platform LendingTree (NASDAQ: TREE). According to Roostify, the new integration makes it easier for consumers to locate and apply with the right lender.
Roostify also reported that the integration will allow lenders to create a “seamless path” for consumers to search, select, apply for, and close a loan online. The company noted that consumers who select an offer on LendingTree from a lender using Roostify will be able to authenticate to the lender’s Roostify-powered online experience, with all information securely pre-populated. The consumer can move from shopping around to getting their loan in just a few clicks, streamlining the experience and improving lead quality for lenders. While speaking about the integration, Nikul Patel, Chief Strategy Officer of LendingTree, stated:
“There is a digital gap in the mortgage industry: consumers mostly research and shop for loans online, but once they choose a loan the actual origination process is often still offline. Our integration with Roostify brings the industry one step closer to the all-digital vision for a seamless consumer journey.”
Rajesh Bhat, CEO of Roostify, then commented:
“Roostify is dedicated to improving the lending experience for both consumers and lenders. Partnering with LendingTree, whose mission is to help consumers find the best home loan, helps us achieve both those goals, increasing efficiency and lead quality for lenders while offering consumers a faster, stress-free path to apply for and close a competitively priced home loan.”
The companies added the integration will enter general availability in the first quarter of 2018 for all joint clients of Roostify and LendingTree.