Loyyal, a San Francisco blockchain network, announced on Monday it has appointed Thom Kozik to the company’s Board of Directors. The firm revealed that Kozik most recently served as Vice President of Loyalty at Marriott International where he led the transformation of the concept of Loyalty marketing from within the world’s largest hotel company.
According to the company, Kozik led Marriott’s loyalty efforts during the hotel giant’s acquisition of Starwood Hotels & Resorts in 2016 and began the task of integrating two of the lodging industry’s most historic and influential programs for over 100 million members worldwide. With his history of innovation in the technology and game industries, Kozik’s focus on behavioral economics of consumers has shaped the future direction of what loyalty marketing will look like in the travel industry for years to come.
Greg Simon, CEO of Loyyal, stated:
“The addition of Thom to our Board is a tremendous milestone for our company. As we continue to build our commercial product it is important to have industry experts who know the specific requirements to solve challenges within the loyalty space.”
Kozik commented:
“Loyyal is one of the most exciting stories in the industry, and I have tremendous admiration for Greg and the team at Loyyal, along with the tremendous potential Loyyal’s platform provides. It’s a genuine honor to serve alongside our other board members, and contribute experiences and insights around modern consumer behaviors.”
Founded in 204, Loyyal describes itself as a universal loyalty and rewards platform that is built with blockchain and smart contract technology. The company explained that it introduces interoperability to the currently fragmented industry, multi-branded coalitions, superior program liability management and dynamic issuance/redemption options customized for each unique relationship.