Advicent, a provider of SaaS technology solutions for the financial services industry, announced on Monday a new integration with Envestnet, a provider of an integrated portfolio, practice management, and reporting solutions used by more than 55,000 advisors nationwide.
According to the companies, the new partnership will include the integration between the NaviPlan financial planning software from Advicent and the Envestnet wealth management platform. The launch of this integration will enable users of NaviPlan to pull client demographic, investment account, and investment portfolio data from Envestnet directly into a NaviPlan financial plan. Cory Olson, director of global product management at Advicent, stated:
“We are thrilled to expand the NaviPlan capabilities and grow our relationship with Envestnet. By integrating the Envestnet platform, we are giving advisors the opportunity to leverage Envestnet data and obtain an even more holistic view of their clients’ financial situations in their NaviPlan financial plans, which increases the quality of advice and can help to further mitigate fiduciary compliance risks.”
Advicent’s NaviPlan financial planning platform also allows advisors to adapt to client needs through comprehensive, detailed plans or quick assessments. The company noted that Firms and advisors can save valuable time and put clients’ minds at ease with high data security and the most in-depth and precise plans in the industry. Users will also benefit from single sign-on access to NaviPlan from the Envestnet Advisor Portal. Lincoln Ross, EVP, head of product strategy and marketing at Envestnet, added:
“Our vision is to be the Financial Wellness Network that connects enterprises, advisors, service providers, and clients to enable better financial outcomes through better intelligence. We know that integrated data and technology can turbocharge advisor productivity. Developing relationships with leading FinTech providers like Advicent empowers financial advisors to deliver high-quality, holistic advice.”
