Addepar announced on Tuesday it formed a partnership with Morgan Stanley to deliver its investment management platform to Morgan Stanley’s private wealth management teams.
Morgan Stanley private wealth management teams will reportedly use Addepar’s data aggregation, performance reporting and client portal to do sophisticated analysis and fulfill end-clients’ needs for tailored communications. Armed with the top technology and key data insights, advisors can spend more time on what matters most: working directly with clients and building deeper relationships.
Chris Randazzo, CIO of Wealth Management at Morgan Stanley, stated:
“We look forward to working with Addepar. They have an innovative platform that our private wealth advisors will look to leverage to deliver a differentiated service to high net worth clients.”
Eric Poirier, CEO of Addepar, then added:
“Morgan Stanley has a strong track record of using technology to achieve industry-leading client service. Our platform enhances their ability to serve the reporting needs of their most complex end clients. A partnership of this caliber moves the goalposts for what advisors and their end clients can expect. It is a big step for Addepar and our ambitious vision to power global finance with a unified data model and open platform, empowering anyone to make truly data-driven investment decisions.”