With one week until its equity crowdfunding campaign on Crowdcube comes to an end, London-based shoe brand Solely Original has successfully secured its initial £70,000 from nearly 100 investors.
As previously reported, Solely Original is described as a personalized service that allows women to design and specify their own made-to-measure shoes online. Women select the style, the heels, the material, and colors for each of their shoes using the website’s 3D designer. The price of the shoes ranges from £99 to £400. Founder of Solely Original, Iris Anson, revealed in the company’s mission statement:
“I started Solely Original out of frustration. I was a fashion conscious city professional and I loved wearing heels at work, but too often, I found myself sacrificing comfort for style. But why does it always have to be trade off? Having researched footwear production I have come to realise how unhealthy and flawed the current industry is. I decided to leave my career behind and to find a solution for women like me. After completing my Footwear Design studies at London College of Fashion, I progressed into training and research on the subject of individual fit for bespoke shoes. I created Solely Original to afford every woman the luxury of comfortable and stylish shoes, fitted to their own measurements.”
In a recent update, the Solely Original announced a sales update:
“We’re delighted to announce that we are well on-track to achieve our sales targets for this year up 450% on last year. With Christmas just around the corner, we are now entering our busiest time of year which is followed in January by the busy ‘bridal season’ in early Spring. With only 5 days left to invest in our pitch, we hope you will join us on our journey to revolutionize the way people shop for shoes.”
Funds from the crowdfunding initiative will be used to improve Solely Original’s website user experience, design choices, and marketing. It is set to close next Tuesday.
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