Following the launch of its equity crowdfunding campaign on Crowdcube, UK-based creative technology and visual content agency, Happy Finish, announced on Monday it is expanding its virtual reality (VR) and augmented reality (AR) operations in Asia. The company revealed it intends to maximize the growth development of the VR and AR market with its existing presence in the region.
As previously reported, Happy Finish was founded in 2004 by Stuart Waplington, Chris Roome, and Rainer Usselmann. It claims to be an early adopter in virtual and augmented reality, 360 film, and AI (artificial intelligence) development for the marketing industry. The company reported that its VR/AR revenue had grown significantly by 173% in its last fiscal year, and in Asia, it has grown by 91% in 2016 alone. According to its website, Happy Finish has some pretty big name client accounts, which includes Cartier, Honeywell, Boss, Mango, Lufthansa and more. It currently has offices in the U.S., UK, China, and India.
Carl Davies, global CMO of Happy Finish, recently shared:
“Artificial intelligence is designed to mimic human functions like learning and problem solving. So when Google DeepMind beat champion AlphaGo player Lee Sedol earlier this year, it was seen as a major breakthrough – and the world woke up to the reality of artificial intelligence. Our Shoegazer PoC provides great revenue opportunities for brands and retailers alike. Not only does it mean consumers can identify trainers that they may in fact go on to purchase, but brands and retailers can also make further recommendations – whether that is trainers of a similar style or other pieces of clothing to match. AI is set to transform a number of industries, and our Shoegazer is just one of many use cases of how this new technology can be applied and monetised.”
Speaking about the company’s expansion, Waplington commented:
“We already boast one of the world’s most impressive portfolios of commercial VR and AR experiences, and we see Asia as a major growth area in this new technology, so for us it’s a key area for investment and further increase of our capabilities. Around the world we are seeing rising demand for VR and AR-driven projects, and with our continued R&D in the area, we look forward to being able to scale further and faster into this critical region for our brand.”
Ashish Limaye, APAC CEO of Happy Finish, added:
“Our VR and AR services have experienced unprecedented double digit revenue growth, and we expect this growth to continue in line with all industry predictions. We intend to aggressively scale our content production facilities across Asia in VR and AR development to fully meet market demands.”
Funds from Happy Finish’s Crowdcube initiative will be used to expand further into India and China, along with continuing the development of its AI solutions for branded clients. The initiative is set to run until early December.
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