Less than a week after successfully securing its initial funding goal on Seedrs, London restaurant Pronto is quickly nearing £800,000. Pronto provides healthy meals delivered hot with a 25-minute free delivery. The restaurant revealed that it is looking to create delicious, affordable, quality meals that are healthy enough to eat every day and available at the touch of a button.
“We are a vertically integrated food technology company with control over the things that matter most – our chefs prepare hot meals in our own kitchens using fresh, sustainably sourced ingredients which are ordered through our app/website and delivered by our drivers.”
The restaurant also revealed that in only 18 months post-launch, it has opened four sites in Central London and was named 2015 MassChallenge finalist. Last summer, the company successfully captured just under £1 million in seed funding from various investors, which included Playfair Capital and Seedcamp.
In a recent update, the Pronto team announced that it has opened a third kitchen:
“We are thrilled to announce that we now deliver to the Marble Arch, Soho, Marylebone, Kensington, Mayfair, Notting Hill and more. We are now closer than ever to ensuring no matter where you are in London, we’ll be able to deliver you great food – pronto!”
Pronto added that its roll-out is planned to cover 90% of customers that are currently outside its delivery zone. It also plans to roll-out operations to mainland Europe in early 2017. Funds from the Seedrs initiative will be used to expand the company’s delivery area to cover central London. In order to do this, Pronto will need to create two distribution centers, which will ensure that the delivery service will be available for more Londoners.
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