Crowdcube #FundedClub member, Taylor St. Baristas recently announced that it will be opening two new sites, Chancery Lane, London and Madison Ave, New York City. The company secured £1,805,500 from 493 investors during its mini bond round on the equity crowdfunding platform last year.
Established in 2006, Taylor St Baristas already has nine shops in locations such as the City, Mayfair, Canary Wharf and Brighton. The business was founded by Aussie siblings Nick, Andrew and Laura Tolley. In 2012, the company established a Joint Venture with Tesco to create Harris + Hoole – said to be one of the fastest growing coffee chains in the country.
The locations’ descriptions are listed below:
- The New York café is set to open at the base of 285 Madison Ave (between Madison and Park on 40th St in Midtown Manhattan) The company revealed that the retail model and customer flow will be similar to our shop at Bank – with the downstairs section of the cafe offering quick service take-away coffee and food and the upstairs providing an a la carte café experience. It’s an all-day offer serving fresh Australian food, low intervention wines and small batch beers. And we’ll be serving coffee roasted by one of the US’s premier coffee roasters, Counter Culture.
The next London site will be situated in the heart of the legal district, just off High Holborn and Chancery Lane. In addition to the company’s usual premium coffee offer, this café will also be the first of Taylor St’s cafes to feature a brand new dine-in menu; one inspired by the kind of food coming out of Sydney’s and Melbourne’s best cafes, celebrating the seasonality, provenance, colours, textures and flavours of the best produce London has to offer. The cafe will serve a range of low intervention wines and local craft beers and a sharing menu that caters to the after-work crowd.
Taylor St Baristas is using the capital to double its business over the next two years. A portion of the funds will be used to expand its barista training program – a business segment they view as a key competitive differentiator from other coffee establishments. Management also have plans to extend the brand through sales of Taylor St-branded coffee and merchandise in-store and online.
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