Back in December, Blurrt, a social media analytics firm from Cwmbran, successfully secured over £500,000, which includes 200,000 from Finance Wales, in just 68 days on Seedrs. The company revealed that the initiative was launched in October after it appointed of former FremantleMedia Executive Simon Spalding as executive chairman.
The company, which was launched in 2013 helps users to understand “social conversations” by offering up the following tools:
- Curation of data: collecting, filtering, analyzing and displaying social data
- Making over sense of audience reaction
- Identifying hotspots in the conversation and key contributors/influencers
- Showcasing interesting
- Easy-to-use platform operating in real time
Upon closing its campaign, Blurrt stated that it is now planning to invest in ongoing technical development. Co-founder and CEO Jason Smith stated:
“It’s important that we continue to invest in the development of our product that consistently offers our clients technology which – despite its apparent complexity – is simple, fast, and efficient to use. For us, it’s integral that our software continues to improve and evolve at the same pace as the social platforms themselves.
“The quick success of our crowdfunding round is proof that the industry is hungry for a user friendly service. This is a hugely exciting time for Blurrt as we continue to grow the business and strengthen our standing in the market.”
Spalding then added:
“Having demonstrated Blurrt’s potential to unearth new content opportunities for businesses in the broadcast, sports and entertainment space shows that the platform has uses across a huge range of sectors and is easily scalable on an international basis.
“The software has a unique ability to uncover and interrogate social data in a way that no-one else in the market can currently offer, and with this new round of investment we’re excited to get out and show more businesses just what value the tool can bring.”
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