Last week, GE’s FirstBuild announced, as part of the development of its new product Pique Coffee Brewer, it is launching the Cold Brew Challenge. This contest, which is looking to draw upon the power of crowdsourced design and the FirstBuild community, will offer an expected $30,000 in prizes for winners.
Last year, the company launched two successful campaigns for the Opal Nugget Ice Maker and Paragon Induction Cooktop on Indiegogo and successfully secured over $3 million for the projects. FirstBuild is offering community members the chance to once again show off their extraordinary industrial design capabilities and user-experience insights by entering the Cold Brew Challenge. Here’s how it works:
- All entries must be registered on the FirstBuild website.
- FirstBuild members can download and take a look at initial CAD design files and decide where the potential lies—or scrap it entirely and start from scratch
- Take advantage of a special free download of Autodesk Fusion 360
- Submit innovative designs by March 27, 2016
Noting the importance of cold brewing, the company commented:
“The options for hot coffee at home are virtually limitless—drip makers, French press, single-serve cups, pour-over—but consumers prize cold brew (coffee brewed in room temperature water) for the smooth, balanced flavor profile resulting from its low acidity. A satisfying cup of cold brew traditionally comes with a 12- to 24-hour wait. Want cold brew on a balmy summer Saturday? Hope it was started last night.
“But why wait? Like the Opal Nugget Ice Maker and the Monogram Pizza Oven before, the minds at FirstBuild have helped tackle a kitchen conundrum with the power of technology. FirstBuild has developed the capability to make a full pot of rich, deeply flavored cold brew coffee in under 10 minutes, a 98 percent reduction in brew time.”
Taylor Dawson, product evangelist at FirstBuild, stated:
“We’re looking for beautiful, functional design that will wow coffee enthusiasts. Cold brew is different—it’s richer, smoother and more aromatic than typical iced coffee, and we need the product design to match.
“Interest in cold brew coffee has grown exponentially in the last five years. Pique is positioned to serve a passionate existing customer base looking for a better cold brew experience. FirstBuild’s co-created products are on the leading edge of the appliance industry. It’s that collaborative approach that continually results in fresh thinking.”
Pique is expected to go to market this summer on Indiegogo.
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