On Thursday, crowdfunding platform PledgeMe announced details about its new feature, private campaigns.
The New Zealand-based website shared:
“While most Kiwis were at the bach over the holidays, Team PledgeMe were hard at work adding new features to the platform, inventing new products, and searching for a new board member. But the newest of the shiny new things we’re unveiling is the ability to run private campaigns on PledgeMe.Equity.
“PledgeMe.Equity/Private means companies can go out to their crowd, and their crowd only, to secure investment. Companies can raise money through their personal and professional networks and customers, having a bit more control over who sees their information while still going through the PledgeMe process.”
PledgeMe stated that while it has private campaigns, it is still transparent for its users:
“We are [still transparent]. But we’re also about actively listening to our crowd! They spoke, we listened. We heard from the hundreds of companies we’ve talked to that some would like the ability to do a private round.”
It also noted the main reasons why users want private campaigns:
- “Running a friends and family round of an initial investment round (this will be especially helpful for very early stage start-ups).”
- “Raise through their crowd of customers without showing the world that they’re up to just yet.”
The crowdfunding platform also explained the difference between private and public campaigns:
“In terms of readying your company for accepting investment: nothing. Regardless of running a public or a private campaign, a company is going to need to follow the same process to putting forward an offer on our platform. The only difference is that instead of the offer being visible to anyone on pledgeme.co.nz, it will only go out to those you choose to share it with.
“One potential difference for a private campaign is that some of the costs around getting your campaign ready may be reduced or eliminated (compared to public campaigns). Things like pitch videos cost money and, depending on the private campaign, may not be necessary.”
PledgeMe.Equity/Private is now live.
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