Paula DeLaurentis, a senior marketing, financial services, and real estate professional, has joined real estate crowdfunding platform iFunding as the Chief Revenue Officer. DeLaurentis will be expanding the company’s business development and marketing efforts by implementing a greater strategic focus and a personalized outreach to the real estate investment community.
DeLaurentis possesses over 20 years experience in marketing, financial services and real estate. Most recently, she was Principal at The Channing Group, an advisory and marketing organization that specialized in commercial real estate transactions for investor groups, banks and high net-worth families. Previously, Paula DeLaurentis served as CMO for Entitle Direct, a title insurance company; Managing Director at TDAmeritrade, responsible for Strategic Alliances and Investor Marketing; and VP of Product Marketing for Thomson Financial, serving the Institutional Equity and Wealth Management segments.
With DeLaurentis’ lead, iFunding has begun to expand its efforts to bring diverse deals to the real estate crowdfunding market. She stated:
“Thousands of investors, as well as family offices and institutions are joining iFunding to participate in the strong returns possible with real estate crowdfunding. I’m excited to be joining a leader in this market. We recognize that our clients have different needs for information about real estate and different preferences for deals. Our platform will reflect that diversity by providing a range of high quality commercial investment opportunities, real estate industry and educational content, and customized interactions with investors, real estate developers and potential partners.”
New strategies are already in effect- during the first week of August alone, iFunding has listed over $5 Million in investment opportunities. William Skelley, CEO of iFunding, added:
“Our company has grown exponentially in the past year, increasing the size, volume and commercial sophistication of the deals we offer. We’ve also raised equity for our future growth and doubled the team. With Paula’s experience in real estate and with other financial products for high net worth individuals and institutional investors, as well as in strategic alliances, we’ll be able to engage all parties that are interested in real estate investing economy online.”