Kickstarter has been described as the Home Shopping Network for geeks—picture an online version of the Sharper Image catalog and an investment platform for tech startups having a baby. But this is the wrong way to think about Kickstarter, because the site’s founders have actually shied away from tech to take Kickstarter back to its roots: a fundraising platform for all forms of creativity, but mostly in the arts.
A site synonymous with smart watches is now rejecting them
The evidence is everywhere, both on the site and in founders’ public statements. Case in point: the most-funded Kickstarter project ever is the Pebble smart watch, which raised more than $10 million. It touched off a revolution in thinking about wearable computing; Apple, Samsung and Google are all building their own smart watches.