The largest producer of free-range eggs in the US is trying to expand ethical egg production by raising $80,000 through a crowdfunding campaign – enough money to transform a conventional chicken farm into a pasture-raised operation.
Vital Farms, founded in 2007, is a network of 15 family farms based in Austin, Texas – it’s the biggest supplier of organic eggs to Whole Foods, and more recently broiler chickens. It was just ranked by Inc. magazine as the fastest growing private food and beverage company in the US with about $5 million in sales for 2011.
They are trying to grow – and spread the practice – by adding more free-range farms to their network.
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